Table Of Content
- Something specific to do; just talking isn’t an engaging webinar
- What polling can’t tell you
- What are the dos and don’ts of a webinar?
- The Scary Question
- Professional development Hosting A Webinar
- Understand your audience
- Engaging With Attendees in the Chat box
- Conduct Live and Automated Webinars with WebinarPress
Instead, introduce yourself to first-time viewers unfamiliar with your content. Also, other participants can use the chat box feature or breakout rooms to interact, which makes the event more fun. Ensure that everyone who attends the virtual event has the chance to get involved in some way. In many live events, interactions consist of verbal questions that appear at the end of the session as a call to action (CTA).
Something specific to do; just talking isn’t an engaging webinar
Some of our customers even stop talking and switch to reacting to the trending message. It's a breathe of fresh air for the audience because the webinar suddenly feels a lot more like a real conversation – instead of a webinar that's planned from minute 1 to minute 60. Technical glitches can happen while hosting live events, so you should lean on your platform’s tech support team to get you back on track. Always have a Plan B in place for potential issues so you’re ready and can adapt smoothly when problems arise. Encourage attendees to ask questions throughout the webinar, address questions in real-time, and allocate dedicated Q&A segments for deeper discussions.
What polling can’t tell you
It is very easy for your webinar to turn from the primary source of focus to a secondary passive source. First and foremost, this may seem unimportant, but you must ensure your webcam is framed on you and that you are well-lit. It may feel like an afterthought, but the audience is here to have face-to-face time with you. To help with micro-managing everything, you should explore having a moderator or a facilitator. It is also important to use the right setup if production value is important to your webinar. From the perspective of an attendee, there is a chance you’ve experienced how interactive webinars feel a lot more engaging.
What are the dos and don’ts of a webinar?
One of the best ways you can make your webinars more interactive is by asking your guests questions. Use your presentation as a starting point where attendees can ask anything that jumps out at them. Spark the conversation by asking your guests first what they look forward to learning; this will warm them up to speaking with you in the audience. A great use case we saw was from a customer that included six poll questions at the beginning of a webinar. Once all the responses had been collected, the results became the basis of the material discussed during the webinar.
The Scary Question
Contrary to what you may believe, your audience loves receiving healthy feedback on their own projects or real-life uses of your products and services as they are related to your brand. Whatever is relevant to your webinar, give feedback as part of your presentation. Invite audience members in advance of your webinar to bring their questions, comments, and real-life experiences with your brand to the table for your critique and feedback.
Professional development Hosting A Webinar
Music is one of the most effective tools in terms of raising productivity and activating the brain. The traditional way to engage your audience and recapture their attention would be an ice-breaker. You can ask general questions such as where they are from or if they prefer tea or coffee and make more industry-specific queries. It’s essential to know the listeners’ opinions about the information provided and adjust the flow of a webinar accordingly. If your viewers say they are bored, perhaps it’s time to tell them a personal anecdote or show a funny picture. There are several excellent solutions available if you’re seeking for a webinar platform that supports interactivity.
As seen in this post, simply holding their attention is not enough. You have to take practical steps to make the presentation as interactive as possible. Interactivity is not just about interactions between the hosts and attendees.
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When your audience stays attentive to the end, you’ll have a better chance of converting a good percentage of them into quality leads and paying customers. And that’s how to get a higher conversion rate from your webinars. However, it all starts with making your presentation more interactive for most attendees. If your audience tells you what they want, think about how you can deliver it in a way that’s more engaging than whatever the default might have been. Think about someone talking about “how to do X” compared to a session where people actually work through doing X. First, we know that a number of conferences do awards presentations and they’re struggling with transitioning those to a virtual environment.
Conduct Live and Automated Webinars with WebinarPress
It’s also a good idea to invite a moderator who can help you single out your viewers’ most frequent questions and concerns. But it’s good to keep the rule of a “golden middle.” Changing slides or format too frequently may be irritating and inefficient, as the listeners will find it hard to follow the speaker’s line of thought. This will not only benefit your guests, but it will also increase your credibility as an industry thought leader.
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Moreover, when your attendees are actively participating in your webinar, they are more likely to take action. Polls are a great way to get more information from your audience. By associating yourself with a subject expert, you build brand authority as well. As you increase your audience’s emotional awareness and captivate them with your narrative, you also boost their ability to absorb your message more clearly.
For example, if you’re about to wrap up the webinar, you can ask if there are any remaining audience questions. In addition, constantly triggering interactions or verbally calling out questions interrupts the flow of the webinar presentation and can be distracting to even the most experienced host. One way to make your webinars more interactive is by creating visual slides and using handy features. They should contain appealing images, graphs, colors, and themes.
Download your free toolkit now and share your success stories with us. The reality is that most of us have probably thought that we need less planning and rehearsal than we actually do. But, on this point, it’s important to think about what’s realistic for you or for your presenters. Most people have day jobs and then they occasionally do a webinar or speak at a conference.
When it comes to hosting more interactive webinars, all headlines are not equal. The key point is that your engaging webinar title should be attractive enough to get clicks from the target audience members. Getting attendees to keep paying attention during live webinars is one proven way to uncover buyer objections.
If you choose one of the top-rated webinar platforms like Cloudpresenter, you can showcase the audience questions on screen. And that's one of the best ways to engage people with interactive tools when you want to answer questions. One of the big head-scratchers in the market today is virtual exhibit halls.
Polls are well distributed along the webinar, so participants do not lose interest and focus. But it is also possible to run a more intensive section with several votes in a row - perhaps based on each other, around a certain theme or specific issue. Read this Ebook to grow your webinar attendance rate and generate leads. You can also reinforce your brand’s identity and custom-design event rooms with Livestorm. Adding your brand colors, logo, and imagery gives a unique vibe to your event and connects your audience to you and your brand.
Plus, integrate real-life examples and case studies to help users understand things quickly and remember well. Firstly, you should remove all the unnecessary stuff from the webinar and stick to informative, valuable, and educational content that benefits your audience. Read the answers of a few of the attendees to ensure that you have understood their viewpoint. However, ensure that this conversion doesn’t take more than 2-5 minutes.
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